Looking to step up your Facebook game in 2020? Facebook IQ provides some amazing tools to help users gain an inside knowledge to their industry and audiences. Here are the top 4 tools you can use to boost your Facebook performance today.
1. Insights to Go
This is an amazing tool to get quick stats based on your audience and industry. Get real insights that can influence your marketing strategy, filter by industry, people and even moments like Black Friday and Christmas.
Check out Insights to Go here
2. Hot Topics
Every month you can discover the most popular topics across Facebook and Instagram. View insights by age, gender or volume. This is fantastic for getting a very granular view of your ideal customer in order to create content carefully curated to their interests.
Check out Hot Topics here
3. People Insights
A whole database of useful articles that covers every industry and audience you could possibly imagine – from insights about Gen Z to what the future will look like for commerce, there is so much information to be found.
Check out People Insights here
4. Advertising Insights
Want to focus on your Facebook ads? Advertising Insights gives insider knowledge into understanding the value of measurement, and its influence in developing effective marketing.
Check out Advertising Insights here