Scale Up With Rapid Online Growth
Global Search Marketing is an award winning Digital Marketing Agency that specialise in E-Commerce Strategy and Marketing working from our regional offices in Birmingham, London and Manchester.
Explore opportunities to enhance your PPC, SEO, Paid Social, Digital PR and CRO to deliver maximum Sales Revenue and Profitability for your E-Commerce Business.
As one of the UK’s top 1% of Marketing Agencies for performance & growth, our specialists use their vast technical experience and modelling know-how, to forecast and deliver maximum performance across all our digital channels.
We specialise in delivering:
- Increasing Returns on Investment
- Increasing Revenue
- Increasing Profitability
Proven E-Commerce Strategies & Consultancy
Multi-Platform E-Commerce Marketing Specialists :
What can our E-Commerce Marketing Deliver?
Working with Global Search Marketing offer specialist knowledge and expertise across multiple digital channels, ensuring intelligent strategies focused on maximising opportunities and delivering performance.
Increased Brand Awareness
Target Strategies with PPC, SEO, Paid Social & PR are designed to generate improved Brand recognition – increasing conversion rate & repeat purchases
Increased Return on AdSpend
Improved Campaign Strategy & Management, that capitalises on opportunities with improved Budget allocation, will produce increased ROAS
Increased Sales Revenue
Modelling & Forecasting ROAS targets to dynamically allocate AdSpend budgets can generate increased Sales Revenues within Profit Tolerances
Increased Profitability
Possibly the least understood performance metric. Considered management of the ROAS and Revenue, with clear forecasts can provide different degrees of profitability
Multi-Channel Strategies
E-Commerce performance is rarely achieved within one digital channel. E-Commerce is dynamic requiring multiple channels working collectively and effectively within rapidly changing conditions.
Our E-Commerce specialists consider the optimum combination of digital channels, the optimum allocations of resource/budget and the optimum strategy for the highest ROAS or ROI.
This includes, correctly configuring tracking and data collation for improved decision making, to onsite CRO optimisation including recommendations, to plugins, extensions or custom programming.
Finally our E-Commerce teams are continually using their vast experience to consider how we can improve traffic, engagement, basket value, sales and return visitors, whether that via Remarketing, Email or other techniques.
Key Deliverables
Some typical objectives our specialists deliver are:
- Improved CPA
- Improved Basket Value
- Reduced Cost Per Click
- Improved Conversions / Conversion Tracking
- Improved ROI / ROAS
- Improved Revenue / Profitability
- Improved Return Visitor Rate / Return Purchases
- Enhanced Reporting & Forecasting Performance
CASE STUDY: E-COMMERCE
Increasing Online Sales by 46% Annually
Through the full mix of Paid Search Ads, Shopping Ads and Re-Marketing Ads we deliver 46% year on year growth for Micro-scooters in the competitive Sports & Leisure Retail vertical.
CASE STUDY: E-COMMERCE
Increasing Online sales by 570%
As the UK’s oldest denim store Jeanstore came to us looking for ways to increase their sales and the value of their average orders. We did this through Paid Search and Shopping ads, Display ads, Re-marketing and Paid social.
CASE STUDY: E-COMMERCE
Increasing Online Revenue by 255%
With a highly competitive marketplace, growing sales through Organic channels was difficult for Healthy Supplies. With our help and SEO content optimisation they were able to grow sales by 205%.
Our E-Commerce Services
Our specialist team build tailored service packages designed to deliver your objectives and grow your business. In some cases depending on budget and objective this may include a single service which is highly focused, in other cases multi-tier interacting strategies are utilised with a mix of services.
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E-Commerce PPC
As Google Premier Partners we’re in the top 1% of agencies in the UK according to Google itself. Working with us can deliver an extra 20% to your PPC campaign performance. That means more sales, more revenue and long-term sustainable growth.
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E-Commerce SEO
E-Commerce websites can be some of the trickiest websites to get ranking. With the help of our SEO team you can improve your visibility in the rankings and drive traffic to pages that will convert and generate sales
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E-Commerce Paid Social
eCommerce websites can be some of the trickiest websites to get ranking. With the help of our SEO team you can improve your visibility in the rankings and drive traffic to pages that will convert and generate sales.
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Ecommerce Digital PR
As Google Premier Partners we’re in the top 1% of agencies in the UK according to Google itself. Working with us delivers on average an extra 20% to your PPC campaign performance. That means more sales, more revenue and long-term sustainable growth.
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E-Commerce Amazon Ads
Amazon sponsored ads provides an additional sales channel for your website to boost your visibility, reach encourage more shopper engagement to increase your Sales and Revenue.
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E-Commerce CRO
CRO is the science of understanding and adapting to your customers onsite behaviour and trends, to improve your conversion effectiveness. CRO is an essential tool for established websites with strong traffic.
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Product Feed Optimisation
Effective management and optimisation of your Product Feeds, Merchant Accounts and Sales Channel Apps produce significant performance gains, increasing your Visibility, Conversion Rates and Sales Revenue.
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Global Search Marketing Custom Scripts
Even with the inbuilt Configuration Options and Artificial Intelligence available within Google Ads, our specialists often write Custom Scripts designed to extend the effectiveness of your Campaigns by adding greater control over your bidding or Adspend.
Our Marketing Awards
We excel at E-Commerce Marketing and have been regularly recognised by leading Marketing Institutions by our innovation and highly effective Campaign Management.
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Your E-Commerce Questions Answered
Got questions? We’ve got the answers and then some…
Generally PPC and Google Shopping are the best starting points for an eCommerce store as they allow you to generate traffic immediately. Paid Social is typically advised to run in parallel or to be initiated shortly after the Google Shopping campaigns meet the minimum performance criteria. SEO is still valuable, but for quick results PPC is the way to go
All clients get a set of monthly reports for every channel that we’re managing for them. More frequent reports are available, but you’ll need to discuss this with our sales team.
It depends on the service, but generally our management fees start at around £500 to £750 per month for each channel we’re managing. Our team can present information on the potential returns you’ll generate. For example, E-Commerce returns may be 10:1, so for every £1 you spend you’ll generate £10 in sales. Our team can provide guidance on returns with information on your business and products.